Despite the absence of football since early March, Ipswich Town Football Club has not been absent from my e-mail in-box, far from it in fact. Every week, it seems, I receive some electronic advertising missive from Portman Road in addition to the usual boring, banal weekly newsletter. Whilst the club has been slow to contact me about refunding the money I paid for that portion of the season that never has and never will happen, Bluey, Crazee and their chums are clearly chomping at the bit to try and sell me some football club related merchandise, or ‘merch’ as the hip people call it.
We live in a world of conspicuous consumption, and gift shops wherever they are, be it the Taj Mahal, le palais de Versailles or Ipswich Museum are a magnet to many. I know at least one person who I am told enjoys the ‘exit through gift shop’ element of his visits to art galleries, museums and historic monuments as much if not more than the visit to the attraction itself. I can honestly say my own life would not be as fulfilled and culturally enriched without my jigsaw of Eugene Delacroix’s Liberty Leading The People, bought at the Louvre in Paris or my postcard of George Seurat’s Bathers at Asnières purchased at the Tate Gallery in London. In the same way, football club shops are one of the secret joys of going to football, I have never been able to resist seeking out the messy, sparsely stocked retail outlet round the back of the main stand when on an away trip; if you’re lucky it’ll be a ‘portakabin’, if not so lucky a megastore. In his utterly brilliant book ‘Saturday 3pm, 50 eternal delights of modern football’, Daniel Gray refers to club shops as “…old curiosity shops, eccentric and other worldly.” He goes on to say “Let us salute the club-crested pencil case”. For such reasons a variety of F.C. fridge magnets decorate a metal board in my study, club pennants dangle over one’s head when sat in my upstairs toilet and my wife has a cupboard full of beanie bears and miniature mascots in replica kit. It’s not that club shops tempt me with fabulous objects of desire so much as they amaze and amuse me by peddling what I can only describe as ridiculous crap.
Having not been able to browse through the assorted collection of polyester training wear, replica kit, pointless souvenirs and dubious fashion in person since ‘lockdown’, I eventually came to welcome the ceaseless trickle of Ipswich Town e-mails urging me to buy, buy, buy and the easy access it promised to the club shop website. “On-line shopping; you know you want to” the e-mail didn’t say enticingly in the voice of Nigella Lawson, but it might as well have. Further cajoled and teased by the ‘something for nothing’ bait of free postage I let my right index finger open the e-mail with a single, fateful click of the mouse.
For all Ipswich Town’s apparent inability to connect with its fan base, Marcus Evans knows his market and he knows by now that a lot of people in Suffolk are nothing if not a bit stingy and so it’s sale goods that are being pushed here, the real garbage that nobody at all wanted. Here is where you can pay homage to the consumer-society on the cheap, filling up on the season before last’s home kit, the much sought after ‘relegation special’. Only my intense dislike of tacky, itchy, nasty polyester stops me reaching for the credit card. Perhaps I will be more tempted by the ‘ITFC Stamp Tee’, a shirt reduced from £16 to a tenner; or perhaps not, having seen the bizarre blob of white on the chest in the form of a postmark. Why a postmark? What are we, a team of chuffin’ posties?
On the same page as the ‘Stamp Tee’ the Paul Lambert poster is reduced from a fiver to £ 2.50, a fair summation of the fall in the level of his stock in the eyes of many Town fans after an eleventh place finish in the Third Division. Most damning though is the 90% discount on postcards of James Norwood and Kaydon Jackson which are reduced from a modest, yet still vastly over-priced £1 to a somewhat insulting 10 pence. It’s a scale of reduction so impressive that that it is used to headline the e-mail but without telling you that it only applies to two poxy postcards that no one wants anyway, hence their appearance in the sale. If these two players’ agents had succeeded in negotiating image rights in their contracts, then this is Marcus Evans’s revenge. It did however set me wondering who buys a postcard of Kaydon Jackson. A visitor to Ipswich wanting to relay its glory to a friend or relative ‘back home’ would surely pick one of our splendid Victorian town hall or may be the remarkably pargetted Ancient House, or perhaps the Grade I Listed Unitarian Chapel, glassy, curvy Willis building or even the soaring Orwell Bridge. The only sort of friend who could possibly send you a postcard of Kaydon Jackson or James Norwood would surely be an art student trying to impress by being so ‘post-modern’.
Nothing much was grabbing my attention as something I would want to buy; Cuddly T-Rex? No; Retro colouring book? No; Piggy bank? No. I thought of who I knew who might have a birthday soon that I could palm off cheap sale goods on. The cheapest of the cheap, the least wanted of the unwanted were presumably the items marked ‘clearance’. But I couldn’t think of a friend for whom a giant Bluey the mascot badge (£3.99 down to £.200) or ITFC bunting (£3.99 down to £3.00) would define our friendship. An ITFC birthday card was out of the question being un-reduced at £3.50. One ITFC birthday card incidentally features a picture of a battered looking trophy cup engraved with the words ‘Happy Birthday’. I can only think that as Ipswich are one of just three clubs out of the one hundred and fifteen in steps one to five of the English football league pyramid not to have won a trophy or been promoted in the past 20 years (the other two are Oldham Athletic and Everton), this ‘Happy Birthday’ trophy card was inspired by a desire to show younger Town supporters what a cup even looked like.
Eventually, the seemingly limitless cornucopia of blue and white Ipswich Town branded goods before me was too much and I gave in to the pressure of consumerism, as we all do. Rationalising my decision by agreeing with myself to dispose of two grotty looking but much loved un-branded T-shirts that are probably 20 years old, I bought something described as a Button Neck Tee for £10, reduced from £16. After receiving the shirt in the post a little over a week after ordering it I went back to the website to post a review of my purchase, which under the heading of ‘Cheap’ & Cheerful went something like this: I bought this garment in the sale, reduced from £16 to £10. It arrived after just over a week. I was a little disappointed with the quality and was glad I hadn’t paid full price. The material is very thin and the finish around the collar quite poor, with an unsightly lumpy seam where the collar meets the neck. Otherwise however, I like the design and the colour, it’s a good fit and the club badge is nicely embroidered. It’ll do for hanging about in at home but I wouldn’t wear it out. Naturally enough, and not unreasonably, the club reserves the right to moderate the reviews it receives, but despite my review not including any rude words or grammatical errors it has not appeared on the website. I submitted a similar review again a week or two later and that has never appeared either. I have now posted the review for a third time and am waiting to see if Ipswich Town publish it. Very little of the merchandise on the Ipswich Town website seems to have been reviewed; apart from Ipswich Town supporters being an apathetic lot, which is true, it seems there could be another reason.
With ‘lockdown’ now being loosened, Ipswich Town are withdrawing the offer of free postage and the club shop will re-open its doors on Friday 3rd July. I am going to miss those e-mails from Planet Blue tempting me to buy club branded doormats, duvets, rubber ducks and shoe laces, but I will keep trying to post my review of the cheap and cheerful ‘Button Neck Tee’ until the shirts are all sold and they disappear from the website altogether. With no football still to go to I need something to do on a Saturday afternoon.
question. Bristol City begin the game, un-necessarily wearing a change kit of white shirts and black shorts when their first kit is all-red; a polyester precis of what is wrong with modern football. Town are kicking towards me , Phil, Ray and Pat from Clacton, and of course wear blue and white and provide their own summary of football’s modern failings with the hideous logo of a gambling company, as ever despoiling the front of their shirts. If Town are relegated this season that logo and choice of an on-line gambling business as sponsor will be partly to blame. There are about ten thousand fewer people here than there were for the last game, but surprisingly the match atmosphere doesn’t seemed diminished by a corresponding 44%. The 13,436 of us here (that excludes the 290 Bristolians) are the hardened rump of Town’s support; we are , I like to think, the ones who care the most and so the sound of our anguish is louder and maybe we breathe more heavily.
the Bristolians assembled in the Cobbold Stand chant “Red Army, Red Army” as their team has a couple of shots blocked and then earns a corner when Bartosz Bialkowski has to make the first save of the game. Perhaps through the eyes of a die-hard Robins fan Bristol City are always in red. But the Red Army domination is brief and Freddie Sears runs at them and has a shot blocked before then shooting wide. There’s enough here to please a home crowd whose desire to see Town win a home game almost has a physical presence. On the pitch there are fouls and free-kicks and a general lack of precision, which is what we’re used to. Jordan Roberts is the first name to be recorded by referee Mr David Webb, who like last Friday’s referee is not a tall man. “Short refs, we only get short refs” I sing, to the tune of Rodgers and Hart’s Blue Moon, but to no 
one’s amusement save my own.
Spread Eagle, a Grade 2 listed building that dates back to the 17th century, where I drink Grain Brewery Best Bitter (£3.50 a pint). The leather aprons of the bar staff remind me of Fred Gee, the pot-man at the Rovers Return in Coronation Street, but I don’t suppose he’s still in it, particularly since Fred Feast, the actor who played him died in 1999. Roly and I continue not to talk about football, not from any previous agreement, but just because there doesn’t seem anything to say. From the Spread Eagle it is a bit more of a walk along Orwell Place and Tacket Street, up Brook Street and Buttermarket, over Giles Circus and Cornhill, along Westgate Street to St Jude’s Tavern in St Matthew’s Street. They may not all be looking at their best, but Ipswich’s medieval or even Saxon pattern of streets remains and is brim-full of fine buildings; if only the locals appreciated it. 
The visitor looks somewhat bemused and blurts some exasperated expletives in the direction of one of his fellow supporters; his thick Midland’s accent rendering them incomprehensible and unpleasantly nasal. I pass the grinning statue of Bobby Robson; his best playing days were arguably with the ‘Baggies’ of West Bromwich, but thankfully he never picked up the accent.
unequal lengths.; with a self-satisfied air of streetwise, intellectual superiority I join one of shorter ones and am inside the ground whilst others still queue. On nights like this it’s fun to laugh and sneer at those people who aren’t regular supporters and are only here because the tickets are cheap. I head for the betting shop bit beneath the stand where the handy shelf gives me somewhere to write the greeting on Elwood’s birthday card. I stop to talk to a steward I know called Dave, but at the very moment I arrive at his side so does another acquaintance of his who begins a personal monologue. I wait for the other man to pause so that I might speak to Dave, but the other man breathes through his ears and doesn’t draw breath for a second; so I screw my eyes up at Dave and nod sympathetically; I imagine my face might look a bit like the one Gary Lineker pulled in the 1990 World Cup semi-final after Paul Gascoigne was booked and became tearful. But tonight I’m not indicating that Gazza is upset, I’m signalling to Dave that I’m going to bugger off, and that’s what I do.
misses a game and son Elwood are already here and I settle down a couple of seats along before giving Elwood his birthday card and a few ITFC ‘goodies’. Phil tells me that earlier in the club shop Elwood had handed in an ITFC badge that he found on the floor to the staff serving behind the counter. One of the things I have given Elwood is such a badge; it seems like Elwood has been rewarded for his honesty and whilst we all know that’s not true, in an ideal world it would be. 
odd West Bromwich Albion supporters cooped up in the corner of the Cobbold Stand. In the corner, in the bottom of the North Stand blue and white flags are being waved and drums drummed and voices voiced; for a little while anyway. But West Bromwich Albion are better at football than Town and as they start to dominate, some of the enthusiasm ebbs away, which is the opposite of what should happen of 
course because it obvious that a struggling team needs most support. But then logic is not always a strong point in ‘Leave’ voting Ipswich. The West Bromwich fans soon sense our weakness and after first chanting something stupid about being a “…shit Norwich City”, which is a bit rich from people supporting a team wearing yellow and green, they go for the jugular with the reliable old “ Your support, your support, your support is fucking shit”. Cut to the quick I try some chants of my own but the cowering reticence of the Suffolk public means I’m beaten before I begin, even with my cardboard clapper, which is a little too lightweight and disintegrates as I bash it relentlessly on the back of the seat in front of me. Only ten minutes have gone and Town’s Matthew Pennington is booked by referee Mr Keith Stroud who is possibly the
smallest referee I have ever seen; he doesn’t even rival Paul Hurst in stature.
Portman Road is its usual Saturday afternoon self as I walk along it. The turnstiles are not yet open and people who must have very little else to do indeed, queue by them.
Burgers and buns are eaten, programmes are bought, blokes with strange ‘North meets the Midlands’ accents talk of the “Station Hotel or summat” where, as visitors to Ipswich they might be allowed to buy a drink.
blood donors. Season ticket prices won’t be going up this year, but supporters will be required to donate a pint of blood each. I need to urinate and so visit the toilets. I wash my hands and use the blow dryer, which breathes warmly across my wet hands with the force of a chronic asthmatic. I take my seat and to the strains of Frank Sinatra singing ‘My Way’ the teams take to the field. ‘My Way’ was apparently Bobby Robson’s favourite song, but amusingly it could equally be the theme tune of current manager Mick McCarthy or the elusive and seemingly parsimonious club owner Marcus Evans. Is the club having a laugh at our expense?
cheap enough. Crazee the edgy, urban Suffolk Punch mascot struts his stuff in front us; if he’s trying to rally the supporters he’s almost literally flogging a dead horse. I think of a disturbing scene in Fyodor Dostoevsky’s Crime and Punishment in which a peasant flogs his feeble old horse to death in the street and onlookers join in. Crazee can add masochism to his list of edgy behaviours, which really only amount to wearing sunglasses and a hat which is on back to front.
trippingovertheball 