Despite the absence of football since early March, Ipswich Town Football Club has not been absent from my e-mail in-box, far from it in fact. Every week, it seems, I receive some electronic advertising missive from Portman Road in addition to the usual boring, banal weekly newsletter. Whilst the club has been slow to contact me about refunding the money I paid for that portion of the season that never has and never will happen, Bluey, Crazee and their chums are clearly chomping at the bit to try and sell me some football club related merchandise, or ‘merch’ as the hip people call it.
We live in a world of conspicuous consumption, and gift shops wherever they are, be it the Taj Mahal, le palais de Versailles or Ipswich Museum are a magnet to many. I know at least one person who I am told enjoys the ‘exit through gift shop’ element of his visits to art galleries, museums and historic monuments as much if not more than the visit to the attraction itself. I can honestly say my own life would not be as fulfilled and culturally enriched without my jigsaw of Eugene Delacroix’s Liberty Leading The People, bought at the Louvre in Paris or my postcard of George Seurat’s Bathers at Asnières purchased at the Tate Gallery in London. In the same way, football club shops are one of the secret joys of going to football, I have never been able to resist seeking out the messy, sparsely stocked retail outlet round the back of the main stand when on an away trip; if you’re lucky it’ll be a ‘portakabin’, if not so lucky a megastore. In his utterly brilliant book ‘Saturday 3pm, 50 eternal delights of modern football’, Daniel Gray refers to club shops as “…old curiosity shops, eccentric and other worldly.” He goes on to say “Let us salute the club-crested pencil case”. For such reasons a variety of F.C. fridge magnets decorate a metal board in my study, club pennants dangle over one’s head when sat in my upstairs toilet and my wife has a cupboard full of beanie bears and miniature mascots in replica kit. It’s not that club shops tempt me with fabulous objects of desire so much as they amaze and amuse me by peddling what I can only describe as ridiculous crap.
Having not been able to browse through the assorted collection of polyester training wear, replica kit, pointless souvenirs and dubious fashion in person since ‘lockdown’, I eventually came to welcome the ceaseless trickle of Ipswich Town e-mails urging me to buy, buy, buy and the easy access it promised to the club shop website. “On-line shopping; you know you want to” the e-mail didn’t say enticingly in the voice of Nigella Lawson, but it might as well have. Further cajoled and teased by the ‘something for nothing’ bait of free postage I let my right index finger open the e-mail with a single, fateful click of the mouse.
For all Ipswich Town’s apparent inability to connect with its fan base, Marcus Evans knows his market and he knows by now that a lot of people in Suffolk are nothing if not a bit stingy and so it’s sale goods that are being pushed here, the real garbage that nobody at all wanted. Here is where you can pay homage to the consumer-society on the cheap, filling up on the season before last’s home kit, the much sought after ‘relegation special’. Only my intense dislike of tacky, itchy, nasty polyester stops me reaching for the credit card. Perhaps I will be more tempted by the ‘ITFC Stamp Tee’, a shirt reduced from £16 to a tenner; or perhaps not, having seen the bizarre blob of white on the chest in the form of a postmark. Why a postmark? What are we, a team of chuffin’ posties?
On the same page as the ‘Stamp Tee’ the Paul Lambert poster is reduced from a fiver to £ 2.50, a fair summation of the fall in the level of his stock in the eyes of many Town fans after an eleventh place finish in the Third Division. Most damning though is the 90% discount on postcards of James Norwood and Kaydon Jackson which are reduced from a modest, yet still vastly over-priced £1 to a somewhat insulting 10 pence. It’s a scale of reduction so impressive that that it is used to headline the e-mail but without telling you that it only applies to two poxy postcards that no one wants anyway, hence their appearance in the sale. If these two players’ agents had succeeded in negotiating image rights in their contracts, then this is Marcus Evans’s revenge. It did however set me wondering who buys a postcard of Kaydon Jackson. A visitor to Ipswich wanting to relay its glory to a friend or relative ‘back home’ would surely pick one of our splendid Victorian town hall or may be the remarkably pargetted Ancient House, or perhaps the Grade I Listed Unitarian Chapel, glassy, curvy Willis building or even the soaring Orwell Bridge. The only sort of friend who could possibly send you a postcard of Kaydon Jackson or James Norwood would surely be an art student trying to impress by being so ‘post-modern’.
Nothing much was grabbing my attention as something I would want to buy; Cuddly T-Rex? No; Retro colouring book? No; Piggy bank? No. I thought of who I knew who might have a birthday soon that I could palm off cheap sale goods on. The cheapest of the cheap, the least wanted of the unwanted were presumably the items marked ‘clearance’. But I couldn’t think of a friend for whom a giant Bluey the mascot badge (£3.99 down to £.200) or ITFC bunting (£3.99 down to £3.00) would define our friendship. An ITFC birthday card was out of the question being un-reduced at £3.50. One ITFC birthday card incidentally features a picture of a battered looking trophy cup engraved with the words ‘Happy Birthday’. I can only think that as Ipswich are one of just three clubs out of the one hundred and fifteen in steps one to five of the English football league pyramid not to have won a trophy or been promoted in the past 20 years (the other two are Oldham Athletic and Everton), this ‘Happy Birthday’ trophy card was inspired by a desire to show younger Town supporters what a cup even looked like.
Eventually, the seemingly limitless cornucopia of blue and white Ipswich Town branded goods before me was too much and I gave in to the pressure of consumerism, as we all do. Rationalising my decision by agreeing with myself to dispose of two grotty looking but much loved un-branded T-shirts that are probably 20 years old, I bought something described as a Button Neck Tee for £10, reduced from £16. After receiving the shirt in the post a little over a week after ordering it I went back to the website to post a review of my purchase, which under the heading of ‘Cheap’ & Cheerful went something like this: I bought this garment in the sale, reduced from £16 to £10. It arrived after just over a week. I was a little disappointed with the quality and was glad I hadn’t paid full price. The material is very thin and the finish around the collar quite poor, with an unsightly lumpy seam where the collar meets the neck. Otherwise however, I like the design and the colour, it’s a good fit and the club badge is nicely embroidered. It’ll do for hanging about in at home but I wouldn’t wear it out. Naturally enough, and not unreasonably, the club reserves the right to moderate the reviews it receives, but despite my review not including any rude words or grammatical errors it has not appeared on the website. I submitted a similar review again a week or two later and that has never appeared either. I have now posted the review for a third time and am waiting to see if Ipswich Town publish it. Very little of the merchandise on the Ipswich Town website seems to have been reviewed; apart from Ipswich Town supporters being an apathetic lot, which is true, it seems there could be another reason.
With ‘lockdown’ now being loosened, Ipswich Town are withdrawing the offer of free postage and the club shop will re-open its doors on Friday 3rd July. I am going to miss those e-mails from Planet Blue tempting me to buy club branded doormats, duvets, rubber ducks and shoe laces, but I will keep trying to post my review of the cheap and cheerful ‘Button Neck Tee’ until the shirts are all sold and they disappear from the website altogether. With no football still to go to I need something to do on a Saturday afternoon.
featuring four beautiful mosaic friezes depicting the heavy industry made possible by the coal that was hewn from the ground below this town and those around it. This is the land of Emile Zola’s Germinal, a fabulous book which you should all read when not reading this blog. Staying with the arts, Lens is now possibly more famous for having an outpost of the Louvre museum, built to help regenerate the area, the economy of which was devastated by the closure of its coal mines in the 1980’s. Although we can’t blame Thatcher for these mine closures, she probably would have gladly taken the credit seeing as she didn’t seem to care much for coalminers or the French. But most of all, Lens has a football club with a large and fanatical fanbase. Racing Club Lens is in Ligue 2 and this season their average home attendance has been 28,966, making them the fifth best supported club in France behind only PSG, Marseille, Lyon and Lille, all of whom are Ligue 1 clubs.
to help me join in with what could be a momentous evening; my wife rolls her eyes. Leaving my purchases back in the car along with the wine and beer I’d already bought from a nearby Intermarche supermarket, we make the short walk into town to take a look at that marvellous railway station. On the way we pass Chez Muriel, a small bar decorated with red, black and gold balloons, the colours of RC Lens, it’s a popular pre-match haunt for Lens fans and there are several people stood out on the pavement drinking beer. Opposite the station another bar also already seems to have standing room only. Having taken my fill of those mosaics rather than any beer, I watch a TGV (Train Grand Vitesse) pull away and think how much like the HS2 it probably is, the only difference being it actually exists and has done for years; French Republic 1 British Monarchy 0.
. That’s another thing the French understand, vistas at the ends of streets. There are more bars along the length of the main street, particularly at the stadium end. Many of the bars are decorated in club colours, most of the drinking is taking place out on the street. Some tables have ‘beer engines’ on them
clear towers of beer with a dispenser at the bottom that looks like a football; this is beer drinking that is dedicated to football. This is France, but it is northern France, and it shares the beer drinking culture of Belgium, Germany, Scandinavia and Britain; we are all northern Europeans together, but your dumb Brexiteers wouldn’t have known that. Lens and the towns around it could have been transposed from the coalfields of South Yorkshire or Nottinghamshire or the Ruhr valley in Germany. For a boy from Suffolk some of this lot seem a bit rough and they probably are, brutalised as they or their forefathers were by that hard industrial heritage. Football was the escape from the brutality of the mine and along with a belly full of beer it still is the escape from whatever gets us down, life for instance.
that look like their antecedents were at Agincourt (it’s not that far away) just stroll on by up toward the main street. If this was Alderman Rec’ in Ipswich there would be pandemonium “Oooh, you can’t do that here.”
with a stick of chocolate stuffed through the middle. It’s a new product from Pasquer called “Match” and the packaging tells me it’s given away free and is not for re-sale; another business plan down the tubes. Having acquired a dessert I need a main course and there is a big friterie truck right in front of me at the back of the stand, so chips and beer it is
. Like I said, this is northern France, chips and beer is what these French people want and it’s what they get. Also, weirdly, the beer outside the stadium is alcoholic, inside it’s not; no wonder it’s busy out here. I go back to get some mayonnaise to put on my chips, as is the custom in these parts. I pump the dispenser and nothing happens, so pump it five, six, seven times more and then it sprays out all over the place accompanied by a nasty farting noise. I get mayonnaise on my sleeve, but there is some on my chips too so it’s not all bad and the bloke stood next to me doesn’t seem to notice that he has mayonnaise splattered down the side of his coat. Sniggering stupidly, but at the same time apologetically, I make a strategic withdrawal.
. Flares are lit amongst the ultras who occupy the lower tier of the Marek Xerces stand at the side of the pitch; they wave banners and flags ceaselessly. We all have coloured A1 paper sheets beneath our seats which we hold aloft and the stadium is a sea of red and gold; the blood and the gold (le sang et or); it’s loud, very loud and it’s bloody brilliant, like blood and gold, naturellement. The stadium announcer tells us the team, announcing each player’s first name and then pausing as in unison the crowd shout back his surname. Lens are kicking towards Trannin and at 37 minutes past eight they are top of the league as the brilliantly named Kermit Erasmus
(middle name Romeo) smashes the ball home after an initial shot is blocked. Man, this is good! The railway line from that marvellous station runs behind the main stand and the trains hoot their horns as they go past,
sounding “Allez Lens” as best they can. Five minutes later and it’s not quite so good, the word is Amiens have scored at Reims and are now top, although Lens remain second and therefore still in line for automatic promotion. At a quarter to eight the mood shifts a little again, a corner is nodded on at the near post and Cristian barges through to head in a second goal for Lens, but as he does so Strasbourg score at home to Bourg-en-Bresse and Lens are knocked back in to the play-off (Barrage) position. But Erasmus and Cristian are the goalscorers, God must be on Lens’ side tonight.
They stagger and wave and entertain looking like a pissed-up Ant and Dec whilst the rest of the crowd hurl screwed up programmes and those coloured pieces of paper at their heads.
trippingovertheball 